+ design
A brand identity design project for Living with OH, an interior design studio based in Yogyakarta. The project focuses on creating a distinctive visual identity through logo design, visual exploration, and brand applications, reflecting the studio’s playful, creative, and thoughtful approach to interior design.
- Client
- Living with OH
- Year
- 2024
- Role
- Brand Identity Designer, Graphic Designer
- Services
- design
+ The Problem
Living With OH needed a visual identity that could represent the character and philosophy of an interior design studio. The challenge was to create an identity that felt relevant to the interior design industry while remaining distinctive, versatile, and consistent across different brand touchpoints.
+ What I Did
- — Logo concept development and visual exploration.
- — Symbol and wordmark design.
- — Logo exploration combining chair, lighting, and O/H letterform elements.
- — Logo variations and visual compositions.
- — Visual direction, color exploration, and identity applications.
- — Brand collateral and stationery design.
- — Brand applications across packaging, merchandise, signage, and digital media.
- — Visual presentation and brand mockup development.
+ Outcome
- — The project resulted in a cohesive visual identity for Living With OH, designed to be applied across multiple brand touchpoints.
- — The identity system includes logo variations, stationery, packaging, merchandise, signage, and digital applications. These elements work together to maintain a consistent brand character across different contexts.
- — The final outcome is a comprehensive brand identity and visual application system that reflects Living With OH’s character as an interior design studio.
This project explored how a simple concept can evolve into a distinctive and versatile visual identity. Combining chair, lighting, and O/H letterform elements created an opportunity to develop a visual language that connects directly with the interior design industry while maintaining its own brand character. The project also reinforced the importance of visual consistency when translating a brand identity across different applications, from stationery and packaging to environmental branding and digital media. — and that shapes how I build the next one.
Have a project in mind? Let's talk.
Contact →